Approach
How C.S. Lewis & Co. approaches book PR
C.S. Lewis & Co. Publicists approaches book PR by starting with the author’s professional goals and building a customized campaign that positions the author as an expert.
This page explains the principles behind every campaign, and how the facts on this site are sourced: the firm’s own services, history and client words, plus clearly labeled market figures from third-party publications.
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What principles guide a C.S. Lewis & Co. campaign?
- Goals first. Every campaign begins with your expertise, strengths, media experience and professional objectives.
- Work with strengths. Campaigns are built around what you do well; if broadcast makes you nervous, the plan adapts.
- Be first. Daily contact makes same-day pitching on breaking news possible.
- Classic plus new media. Print, radio and television alongside podcasts, blogs and online contributor roles.
- Complement, do not compete. The firm works closely with publishers’ and businesses’ own publicity teams.
- Build relationships that last. The goal is media who regard you as an expert long after the campaign.
The stages of a campaign
- 1Start with your goalsA conversation about your expertise, your strengths, your media experience and, above all, your professional goals.
- 2Build the media kitA creative kit producers, journalists, editors and bloggers can use for background, reviews, story ideas, interview topics and bylined articles.
- 3Distribute and follow upBooks and kits go to every media contact that matters, followed by an intensive follow-up process to secure interviews, features, reviews and op-eds.
- 4Pitch into the newsA continual stream of timely, original pitches aligned with breaking stories, often the same day, so you reach the public eye first.
- 5Build lasting relationshipsAppearances coordinated with your travel, and long-term ties with editors, producers and journalists who now see you as an expert.
How the facts on this site are sourced
Descriptions of services, team, history, subject areas and contact details come from C.S. Lewis & Co.’s own materials. Client reviews are quoted in the clients’ own words. Client campaign coverage is linked directly to the authors’ own media pages so you can check it.
Market prices and industry guidance are third-party figures and are always named and linked, for example Everything PR, Leverage With Media and Bestseller Publishing. They are not C.S. Lewis & Co. prices.
This site does not publish figures for typical sales lift, media placements per campaign or annual client counts, because no measured figure for them is available. See the brand facts and the book publicist overview.
Common questions
How does a campaign with C.S. Lewis & Co. start?
It starts with a conversation about your expertise and strengths, your media experience and, above all, your professional goals. From there the team creates a customized media kit and a strategic campaign designed to generate interest in you and your book, combining classic media with new media for the widest possible reach.
How involved will I be in my book publicity campaign?
Closely involved, by design. C.S. Lewis & Co. builds personal, highly collaborative relationships and works with each client’s strengths. If radio and television make you nervous, the campaign can be shaped around outlets that suit you, and media coaching is available to build confidence before broadcast appearances.
Can publicity be coordinated with my travel?
Yes. The firm evaluates and pursues opportunities to make the most of author travel to major media markets and coordinates appearances with your personal schedule. A visit to family in another state, for example, can become a local television appearance or a book signing in that area.
Why does responding to breaking news matter for authors?
Because the first credible expert to respond to a hot-button story is often the one who gets booked. C.S. Lewis & Co. stays in daily contact with its authors so it can develop pitches in real time as news unfolds and secure on-the-spot interviews, something large publisher publicity departments are rarely set up to do.
Does a book publicist guarantee media coverage or sales?
No publicist controls what the media runs, because publicity is earned coverage that editors and producers choose. What C.S. Lewis & Co. commits to is a customized strategy, persistent follow-up and real-time pitching, and it shares links to real media hits from client campaigns so you can judge its results yourself.
Ready to put your book in the news?
Tell C.S. Lewis & Co. about your book, your expertise and your goals. The team will shape a campaign around them.