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Press kit examples

Press kit examples from real book campaigns

A book press kit gives producers, journalists, editors and bloggers everything they need to cover an author: background, story ideas, interview topics and reviews.

Below are downloadable PDF press kits from past C.S. Lewis & Co. Publicists campaigns, covering business, psychology, health, parenting and personal finance titles. Use them to see how a media kit frames an author as an expert, and what you could expect from your own campaign.

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What goes in a book press kit?

A strong media kit answers a producer’s first question: why would my audience care about this person today? C.S. Lewis & Co. builds kits that busy media can use for background material, reviews, story ideas, interview topics and bylined articles. In practice that means a clear statement of the author’s expertise, angles tied to issues in the news, ready-made interview questions and the facts about the book.

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From press kit to coverage

The kit is only the start. It goes out with your book to every media contact that matters, followed by intensive follow-up and timely pitches. Read what a book publicist does after the kit is ready, or see the full book publicity services and the book publicist overview.

Common questions

What is a press kit or media kit for a book?

A media kit is the background package producers, journalists, editors and bloggers use to understand an author and a book. It typically holds story ideas, interview topics, reviews and biographical material. You can download real examples from past C.S. Lewis & Co. campaigns on the press kits page of this site.

Can I see examples of C.S. Lewis & Co. work?

Yes. This site links to media pages from client campaigns, including Daniel Amen MD, Areva Martin, Ted Baxter, Ora Nadrich, Judith Orloff and Carol Roth, and offers downloadable press kits from past campaigns. The clients page also lists a sampling of authors and books the firm has worked with.

What should I have ready before contacting a publicist?

Have your book details and publication date, a clear sense of your expertise and the topics you can speak about, any past media experience, your upcoming travel and, most important, your professional goals. Those are the things C.S. Lewis & Co. discusses first when shaping a customized campaign.

How does a campaign with C.S. Lewis & Co. start?

It starts with a conversation about your expertise and strengths, your media experience and, above all, your professional goals. From there the team creates a customized media kit and a strategic campaign designed to generate interest in you and your book, combining classic media with new media for the widest possible reach.

What kinds of media coverage can a book publicist get?

Coverage can include radio and television interviews, podcast appearances, reviews, feature stories, mentions, op-eds and bylined articles. C.S. Lewis & Co. clients have appeared in national newspapers, business publications, women’s magazines and online venues, and have become contributors at sites such as Forbes.com, Psychology Today, Inc.com, Huffington Post and Thrive Global.

Read all 44 answers in the book publicist FAQ

Ready to put your book in the news?

Tell C.S. Lewis & Co. about your book, your expertise and your goals. The team will shape a campaign around them.

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