Book publicity services
Book publicity services built around one author at a time
C.S. Lewis & Co. Publicists offers book publicity services that win authors interviews, reviews, features and bylined articles across print, radio, television, podcasts and online media.
What sets C.S. Lewis & Co. apart is customization. Services are mixed and matched to each author’s needs, personality and professional goals, and the firm works closely with publishers’ and businesses’ publicity teams so its efforts complement theirs rather than duplicate them.
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What is included in book publicity services?
Book publicity services from C.S. Lewis & Co. cover five lines of work. The first two are delivered by the firm directly; the last three come from top professionals it works with frequently and closely, added to your team when you need them.
| Service | Goal |
|---|---|
| Book and author publicity | Turn authors into newsmakers seen, heard and read about in every type of media, and build name recognition that leads to more sales, new printings and new publishing opportunities. |
| Internet marketing | Add value to your online presence, reach the widest audience of online readers and web media, and keep generating exposure after the campaign ends. |
| Speaker services | Land lucrative or professionally valuable speaking opportunities that support book sales and create new business. |
| Media coaching | Look and feel professional and confident on television, on radio and before live audiences. |
| Writing services | Ghostwritten op-eds and bylined articles for newspapers, magazines and trade journals, plus newsletters and marketing material. |
Book and author publicity
This is the heart of every campaign. Specifically, C.S. Lewis & Co. will:
- Create an exciting media kit that producers, journalists, editors and bloggers can use for background, reviews, story ideas, interview topics and bylined articles.
- Distribute books and media kits to every media contact that matters, then manage an intensive follow-up process to secure interviews, features, mentions, reviews, op-eds and bylined placements.
- Develop a continual stream of pithy, original and timely pitches that position you as a newsworthy expert, aligned with breaking stories as they happen, often the same day.
- Customize a list of top media contacts with whom the firm has established relationships, and offer them story ideas that match their audience.
- Pursue opportunities around your travel to major media markets and coordinate appearances with your personal schedule.
- Help you form long-term relationships with major editors, producers and journalists who will regard you as an expert in your field.
Curious what that looks like day to day? Read what a book publicist does, or download real press kit examples.
Book marketing services for your online presence
Publicity earns coverage; book marketing services make sure readers who hear about you can find you, and that the exposure keeps compounding. C.S. Lewis & Co. helps authors and experts develop content for social and business networks, personal or professional websites and blogs, and expand their professional networks on the most popular platforms as new tools emerge.
The goal is a lasting online presence that generates new publicity long after the media campaign has ended. The firm has also helped clients become regular contributors at sites such as Huffington Post, Forbes.com, Inc.com and Psychology Today.
Speaking, media coaching and writing
When a campaign calls for it, C.S. Lewis & Co. expands the team. Speaker services aim for speaking opportunities that sell books and reach demographically targeted audiences. Media coaching gives authors insider training for television, radio and live audiences. Writing services produce ghostwritten op-eds, bylined articles, newsletters and business marketing material that build on the campaign. Read more about these on the author PR services page.
Book publicity services reviews
What do authors say about working with C.S. Lewis & Co.? The firm’s clients describe a team that knows the book inside out, keeps them informed and delivers broad exposure. Here is one, and you can read more book publicity services reviews from clients.
“In a matter of a few short months, she delivered dozens of radio interviews, television in all the major markets, and print in every major newspaper and magazine in America and Canada. When Cathy tells you she has a Rolodex she can reach out to, you’d better believe her.”
Choosing the right book publicist
Services only matter if they fit your book and goals. Start with the overview of C.S. Lewis & Co. as a book publicist for indie authors, then compare what book publicity typically costs.
Common questions
What book publicity services does C.S. Lewis & Co. offer?
The core service is book and author publicity: media kit creation, distribution and intensive follow-up, a steady stream of timely pitches, a customized list of top media contacts, and coordination of appearances with your travel. The firm also offers internet marketing support and, through trusted partners, speaker services, media coaching and writing services.
Do you offer book marketing services?
Yes, in the form of internet marketing support. C.S. Lewis & Co. helps authors develop content for social and business networks, personal or professional websites and blogs, and expand their professional networks online. The aim is an online presence that keeps generating publicity and exposure long after the media campaign itself has ended.
Do you offer media coaching for authors?
Yes. Media coaching is one of the specialized services C.S. Lewis & Co. can add to your team. It gives authors insider training on how to look and feel professional and confident on television, on radio and in front of live audiences, so the message you deliver is clear, powerful and memorable.
Can you write op-eds or bylined articles for me?
Yes, through writing services from professionals the firm works with closely. These include ghostwritten op-ed pieces and bylined articles based on your book and expertise for newspapers, magazines and trade journals, plus newsletters and marketing material for your business or practice that build on your publicity campaign.
Can a book publicist get me podcast interviews?
Yes. Podcasts are part of C.S. Lewis & Co. campaigns today. Vice president David Lewis helps authors focus their messaging and build their brand through frequent interviews on podcasts, radio and television. Each podcast also introduces you to the host, other guests and a new group of listeners, which extends the value of every appearance.
What affects the cost of book publicity?
Scope drives cost: how long the campaign runs, which media you target, whether you add internet marketing, and whether you need speaker services, media coaching or writing. For context, Leverage With Media describes long-term publicity partnerships that can cost upwards of $3,000 per month, typically with a three- to five-month minimum.
Ready to put your book in the news?
Tell C.S. Lewis & Co. about your book, your expertise and your goals. The team will shape a campaign around them.