Author PR services
Author PR services build an author’s reputation as a trusted expert, so the media keeps calling long after launch week.
C.S. Lewis & Co. Publicists treats a book as the start of an author’s public profile, not the end. Its author PR services combine expert positioning, bylined writing, contributor roles, podcast and broadcast interviews, speaking and media coaching into one campaign aimed at your professional goals.
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By pitching you as a source, not a product. Editors and producers rarely want a story about a new book; they want an expert who can explain the news their audience is reading today. C.S. Lewis & Co. develops a continual stream of original, timely pitches that tie your expertise to breaking stories, often the same day, so you are the first credible voice they hear.
Over time those appearances add up to something more valuable than any single hit: a reputation. Editors, producers and journalists who have worked with you once come to regard you as the expert in your field, and that is the relationship author PR is designed to build.
Cathy Lewis helps clients become regular bloggers at sites such as Huffington Post, Forbes.com, Inc.com and PsychologyToday.com. David Lewis helps authors become contributors at Thrive Global, Forbes.com, Chief Executive and PsychologyToday.com. Writing partners can ghostwrite op-eds and bylined articles for newspapers, magazines and trade journals.
David Lewis helps authors focus their messaging and establish their brand through frequent interviews on podcasts, radio and television. Every podcast introduces you to the host, other guests and a new group of listeners, so each appearance can lead to the next.
Too many executive authors treat publication as the finish line, when it is the starting line. Speaker services, through specialists the firm works with closely, target lucrative or professionally valuable engagements that sell books and reach targeted audiences.
Expertise only lands if it comes across well. Media coaching gives authors insider training on how to look and feel professional and confident on television, on radio and before live audiences, with a message that is clear and memorable.
“Cathy worked diligently and brought great ideas to promote our book From Smart to Wise, and has been able to generate a good amount of buzz in both radio and online publishing media. She is hard working, connects well with people, and comes up with creative ideas to produce results. For thought leaders, Cathy is a great person to work with.”
Business and careers are among the subject areas where C.S. Lewis & Co. has its longest track record, and the firm’s authors have been featured in virtually every prestigious business publication and national newspaper in North America. For a consultant, executive or practitioner, the payoff of author PR reaches beyond book sales: new client acquisition, future publishing opportunities and high-value speaking engagements.
Storytelling is part of the craft. In a piece on Thrive Global, Cathy Lewis interviews client Matthew Luhn, a master storyteller whose credits include Toy Story, Monsters, Inc., Finding Nemo and Up, about how to leverage Hollywood storytelling in book publicity.
Author PR is one part of a broader campaign. See the complete list of book publicity services, or return to the overview of C.S. Lewis & Co. as a book publicist.
Author PR services build the author’s reputation, not only the current book’s sales. At C.S. Lewis & Co., that means positioning you as a newsworthy expert, helping you form lasting relationships with editors, producers and journalists, and supporting bylined articles, speaking opportunities and online contributor roles that keep generating exposure after a campaign ends.
By pitching the author as a source on the issues their book covers, not just as someone with a book to sell. C.S. Lewis & Co. develops original, timely pitches that connect the author’s expertise to stories in the news, so editors and producers come to regard the author as a go-to expert in their field.
Yes. Through specialists it works with frequently, C.S. Lewis & Co. offers speaker services aimed at lucrative or professionally valuable speaking opportunities. Speaking supports book sales, puts you in front of targeted audiences and can create new business, which is why many CEO and expert authors treat publication as a starting line, not a finish line.
Yes. Podcasts are part of C.S. Lewis & Co. campaigns today. Vice president David Lewis helps authors focus their messaging and build their brand through frequent interviews on podcasts, radio and television. Each podcast also introduces you to the host, other guests and a new group of listeners, which extends the value of every appearance.
Yes. Business and careers are core subject areas for the firm. Business authors benefit from expert positioning, bylined articles in business outlets and speaking engagements. Past clients include Carol Roth, author of The Entrepreneur Equation, and Mike Song, author of The Hamster Revolution, and the firm writes about how CEOs turn books into speaking platforms.
The relationships keep paying off. C.S. Lewis & Co. aims to help authors form long-term relationships with editors, producers and journalists who now regard them as experts, and to build an online presence and contributor roles that generate exposure long after the campaign itself is over.
Tell C.S. Lewis & Co. about your book, your expertise and your goals. The team will shape a campaign around them.